2. Ravi Mehta and Juliet Zhu of the Sauder School of Business at the University of British Columbia in Vancouver, Canada, found that red enhances performance on detail-orientated tasks, whereas blue improves the results of creative tasks. (Science, vol 323, p 1226).
3. It is this context-specificity that Elliot and colleagues are now exploring. Their latest work has investigated innate preference in infants. The team have found that one-year-olds shown red and green Lego bricks tend to reach out for red bricks. Yet when the infants are shown an angry face before being exposed to the blocks, they go for green.