tags: lunchtalk, innovation, business, quote
quote: Scarcity not abundance drives innovation. (33:52).
quote: Trademark everything. (48:50)
I use this blog to gather information and thoughts about invention and innovation, the subjects I've been teaching at Stanford University Continuing Studies Program since 2005. The current course is Principles of Invention and Innovation (Summer '17). Our book "Scalable Innovation" is now available on Amazon http://www.amazon.com/Scalable-Innovation-Inventors-Entrepreneurs-Professionals/dp/1466590971/
Monday, November 28, 2011
Lunch Talk: Innovation for Dummies.
John Kilcullen, the creator of the popular For Dummies brand, tells how this "head dummy" from the Bronx (who had never published a book before) defied conventional wisdom to create an iconic brand of bestsellers.
tags: lunchtalk, innovation, business, quote
quote: Scarcity not abundance drives innovation. (33:52).
quote: Trademark everything. (48:50)
tags: lunchtalk, innovation, business, quote
quote: Scarcity not abundance drives innovation. (33:52).
quote: Trademark everything. (48:50)
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