PC World - Three Minutes With: Second Life Exec: "But they're not using traditional advertising means. The ones that do it effectively are providing a capability, service or product in Second Life to residents that they'll use while in Second Life. The actual proposition of creating a message or value around your brand takes quite a different form when you have a place to exhibit and make it real in the virtual world of Second Life."
Interesting problem - what and how to advertise in a virtual world.
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