- Ground meat on a bun instead of bread (fast food) - Walter Anderson, White Castle. p. 29
- Cooking process standardized across tens of restaurants to guarantee quality and sanitation of the food - Billy Ingram, White Castle. p. 30.
- Double-size burger ("Big Boy") - Bob Wian. p.46.
- US government gets into the burger picture, p. 91.
- Large-scale, limited menu, continuous high-speed burger cooking and service operation; drive-in restaurant (social networking) - McDonald brothers. p.53.
- McDonald's franchise, with uniform cooking and service process - Ray Croc. p.58.
: a combination of conformity and enterprise:
Sonneborn would frequently go so far as to tell investors that McDonald’s was a real estate company, not a hamburger company."
- Hamburger University, rigorous training for McDonald's franchise managers - Ray Croc. p. 78.
- Fully automated broiled burger cooking ("insta-burger") - Burger King, p.98.
- "Whopper" - a large burger - Burger King, p. 99.
- Meal combo of soda, fries, and burger for one price - Burger Chief. p. 100.
- Automated conveyor-belt broiled hamburgers - Burger Chief. p. 101.
- Giveaway toy with a meal; movie tie-in (Star Wars in 1977) - Burger Chief. p.101.
- Global expansion of the franchise - McDonald's, p. 118.
- Drive-through window - Wendy's, p. 121.
- Half-pounder, three-quarters pounder, salads, and baked potatoes - Wendy's, p. 121
- The gourmet burger - various NY restaurants. p. 130.
To add the most recent developments,
- McCafe - "gourmet" coffee to compete with Starbucks - McDonalds
- a "social networking" burger recipe restaurant - 4food.com
tags: health, payload, finance, evolution, system, infrastructure, brainstorming, social, control, 10x