Thursday, July 13, 2017

Stanford CSP BUS 74, Session 2 Quiz 3


1. Watch the video (8min) and identify 2-3 trade-offs The Three Little Pigs make in the story.
2. Does any of the major technology breakthroughs discussed during Session 2 address one of the trade-offs? Explain your reasoning.

tags: bus74, quiz, video, trade-off, stanford

Wednesday, July 12, 2017

Stanford CSP BUS 74, Session 2 Quiz 2

Mood plays an important role in motivating people for a broad range of everyday activities, both useful and harmful. In a recent study, Stanford researchers discovered a mood-related trade-off between people's short-term and long-term goals:
We tracked the activities and moods of over 28,000 people in real time and demonstrated that people seek mood-enhancing activities when they feel bad and unpleasant activities when they feel good. These findings clarify how emotions shape behavior and may explain how humans trade off short-term happiness for long-term welfare. Overcoming such trade-offs might be critical for our personal well-being and our survival as a species.

Read the study (at least the abstract and intro) to understand the trade-off.

1. Use your imagination to propose 2-3 ways to break the trade-off in order to become happier and more productive in your personal and professional life.

2. Assume that the trade-off is broken by a new, yet to be developed technology. Name 2-3 industries and/or businesses that would benefit the most from the breakthrough.

Stanford CSP BUS 74, Session 2 Quiz 1

Founded in 1943, IKEA grew from a small mail-order shop to a major global manufacturing and retail business. Flat-pack easy-to-assemble furniture turned out to be the key innovation that powered the company. For example, the Billy bookcase, originally designed in 1979, sold over 50 million units and is still in production at the rate of 15 units per minute.

Listen to a BBC podcast (9 min) about the Billy Bookcase and read the article about its inventor Gillis Lungren. Using different perspectives, e.g. consumer, retailer, manufacturer, list at least 3 trade-offs that the company broke on its way to global success.