Wednesday, July 12, 2017

Stanford CSP BUS 74, Session 2 Quiz 1

Founded in 1943, IKEA grew from a small mail-order shop to a major global manufacturing and retail business. Flat-pack easy-to-assemble furniture turned out to be the key innovation that powered the company. For example, the Billy bookcase, originally designed in 1979, sold over 50 million units and is still in production at the rate of 15 units per minute.

Listen to a BBC podcast (9 min) about the Billy Bookcase and read the article about its inventor Gillis Lungren. Using different perspectives, e.g. consumer, retailer, manufacturer, list at least 3 trade-offs that the company broke on its way to global success.

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