Monday, October 31, 2011

The good, the bad, and the loss aversion bias.

Nobel Laureate Daniel Kahneman writes about the bad news bias:
The brains of humans contain a mechanism that is designed to give priority to bad news. No comparably rapid mechanism for recognizing good news has been detected. Threats are privileged above opportunities, as they should be. Loss aversion is one of many manifestations of a broad negativity dominance in people.
John Gottman, an expert in marital relations, observed that the long-term success of a relationship depends far more on avoiding the negative than on seeking the positive. Gottman estimated that a stable relationship requires that good interactions outnumber bad ones by at least 5-to-1.
By now, there must be a smartphone app for counting good and bad martial interactions. You can probably hook it up to facial, voice, or some other vital signs detection/recognition software.

His three other articles on Bloomberg (Part 1, Part 2 and Part 4.)

In the meantime, here's your good news of the day: Justin Bieber reaches 2B YouTube views.

tags: reverse brainstorm, mobile, psychology, problem, effect

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