Monday, May 14, 2012

Microsoft's new search (WashPost)

"90 percent of people consult with a friend or expert before making a decision," Microsoft says in promotional materials for the new Bing, announced Thursday and rolling out over the next few weeks. The pitch sounds just like Google's plan for Search Plus Your World, which peppers your search results page with content from Google+, the company's social network. Microsoft's doing a few things differently: it's including social data from Facebook, Twitter, Google+, Blogger, and soon, LinkedIn, Quora, and Foursquare. The idea is that these social results will be inherently more relevant than Google's simply by virtue of including more social networks, and in an unobtrusive manner.

Design and UI

The new Bing features three panes: search results, a "snapshot" view coming in a few weeks, and social, a sidebar that looks straight out of Windows 8. Microsoft aptly calls these panes "Search Knows," "Bing Knows," and "Friends Know."

Search Knows;jsessionid=5B2DA38E84D19FAE664BCC6155E866C4?rssid=611&


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