First of all, with regard to the iPad, it's a totally different product. I mean, the product is a general-purpose tablet. We love that product because people use their iPads to buy a lot of products on Amazon. It's a tailwind for our e-commerce business.
But for book reading it's substantially heavier than a Kindle; the battery life is 10 hours versus 4 weeks on the new Kindle, and you can't read it outside in the sun. The Kindle is absolutely purpose-built for reading and it's a product that people consider a tool for reading. It's not something that's more of a gadget.
But for book reading it's substantially heavier than a Kindle; the battery life is 10 hours versus 4 weeks on the new Kindle, and you can't read it outside in the sun. The Kindle is absolutely purpose-built for reading and it's a product that people consider a tool for reading. It's not something that's more of a gadget.
Amazon is the Wal-Mart of the Internet age. Within its shopping empire Kindle is just another gadget and book is just another piece of sellable content. Until a new format of the book, as a content wrapper emerges, Kindle ( device & app) will stay competitive with iPad and other tablets. It's the recommendations and reader reviews that matter.
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