Then there is the marketing strategy. Rather than spend money on traditional marketing, 4food encourages customers to save their favorite burger combinations in the 4food system, give them catchy names, and use the likes of Twitter and Facebook (and even YouTube video ads) to convince their friends to buy them. Every time a custom burger is ordered, the creator receives 25 cents in 4food store credit.
tags: invention, innovation, social, networking, startup, information, licensing
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