In attribution theory, the fundamental attribution error (also known as correspondence bias or overattribution effect) is the tendency for people to over-emphasize dispositional, or personality-based, explanations for behaviors observed in others while under-emphasizing situational explanations. In other words, people have an unjustified tendency to assume that a person's actions depend on what "kind" of person that person is rather than on the social and environmental forces that influence the person. Overattribution is less likely, perhaps even inverted, when people explain their own behavior; this discrepancy is called the actor-observer bias.

This is rampant in literature on invention and creativity. Attribution to personality is most often used to describe his/her work that had a major influence on the society.

From this perspective it is useful to describe invention as a personal event, while innovation as a social event. This way we can shift participants' attention from psychological to systematic effects.