In 1969, Adrian Dalsey, Larry Hillblom and Robert Lynn (D, H, and L) founded DHL as a service shuttling bills of lading between San Francisco and Honolulu. The company grew rapidly and in a few years initiated service to the Philippines, Japan, Hong Kong, Singapore and Australia, creating an entirely new industry of international door-to-door express service in the Pacific Basin. Steady expansion continued in the 1970's as DHL initiated service to Europe (1974), Latin America (1977), the Middle East (1978) and Africa (1978).
This is an example of a system evolution pattern where control information "finds" a fast channel to improve the overall system performance. In this case, DHL found a way to increase productivity in the global shipping industry by delivering customs documents to foreign ports while freight ships were still en route. Officials were able to review the documents before the goods arrived, thus cutting the time that ships had to spend in port.
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