Just wanted to add another consideration to my previous message about the new Google browser.  The move into the browser space can be a defensive strategy against Microsoft Explorer 8. Here's a description of a feature that could help destroy Google's advertisement-based business model:

InPrivate Blocking

Today websites increasingly pull content in from multiple sources, providing tremendous value to consumer and sites alike. Users are often not aware that some content, images, ads and analytics are being provided from third party websites or that these websites have the ability to potentially track their behavior across multiple websites. InPrivate Blocking provides users an added level of control and choice about the information that third party websites can potentially use to track browsing activity.

To use this feature, open a new tab and select InPrivate Browsing, or select "InPrivate Browsing" from the Safety menu. To end your InPrivate Browsing session, simply close the browser window.

Why it is so important? Because in InPrivate mode Explorer 8 will be able to block all Google Ads and Analytics tools. No ads, no analytics, no money for Google. Finita la comedia.

A good example for the Technology Battle tool