Wednesday, October 14, 2009

Another sign that PC has become a completely commoditized product:

IDC released its PC tracker report Wednesday afternoon for the third quarter of 2009 and for the very first time, Acer is indeed the No. 2 producer of PCs in the world, with 14 percent. Hewlett-Packard remained on top with 20.2 percent of PCs shipped, and Dell dropped to 12.7 percent.

"It's a pretty amazing transition in market leadership by Acer," said Loren Loverde, the program director of IDC's PC Tracker. "It's reflective of the changes in form factors and channels and pricing--the way we've shifted to lower cost portables, particularly in consumer and retail, which is where Dell was not as strong."

Advantage comes through cost competition and distribution channel capture. Design (the least expensive type of innovation) is another factor, but only Apple has the ability to deliver a differentiated product in this space.

tags: s-curve, distribution, maturity, computers

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