Thursday, April 01, 2010

Toward a personal brand

Just wanted to capture a thought that today's social networking infrastructure provides
1. a platform for personal branding based on reputation;
2. a marketplace for digital goods.

Therefore, we should expect emergence of completely new kinds of commerce, including money, development tools, transaction mechanisms, and etc.

Background reading:
Gallup: "The Value of Personal Branding. July 23, 2009.

Science Magazine: Markets, Religion, Community Size, and the Evolution of Fairness and Punishment. Science 19 March 2010: Vol. 327. no. 5972, pp. 1480 - 1484 DOI: 10.1126/science.1182238


tags:  10x, tradeoff, problem, solution, social, information, money, market, niche construction, infrastructure, payload

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