...start-ups are used to commercialize new technologies that are radical, tacit, early stage, general-purpose, provide significant value to customers, involve major technical advances and have strong intellectual property protection. Licensing to established firms is used to commercialize new technologies that are incremental, codified, late stage, specific-purpose, provide moderate customer value, involve minor technical advance and have weaker intellectual property protection.
Fred Pries, Paul Guild, Commercializing inventions resulting from university research: Analyzing the impact of technology characteristics on subsequent business models, Technovation, Volume 31, Issue 4, Managing Technology, April 2011, Pages 151-160, ISSN 0166-4972, DOI: 10.1016/j.technovation.2010.05.002.
Risk tolerance seems to be the deciding factor in technology transfer: high risk (mitigated by better IP protection) for startups, low risk (defined by better distribution capabilities) for large companies.
tags: innovation, patent, strategy, technology, business, model, distribution, source, tool, education