Saturday, April 14, 2012

(BN) Facebook Acquires Team Behind Mobile Customer-Loyalty Application Tagtile

Bloomberg News, sent from my iPhone.

Facebook Acquires Team Behind Customer-Loyalty App Tagtile

April 13 (Bloomberg) -- Facebook Inc. is acquiring the team of developers behind customer-loyalty application Tagtile, adding to its expertise in mobile software.

"We're happy to confirm that Tagtile's founders are joining Facebook, and that Facebook is acquiring substantially all of the company's assets," Menlo Park, California-based Facebook said today in an e-mailed statement. Financial terms weren't disclosed.

The world's largest social-networking service is bolstering its talent pool in preparation to take the company public this year. The Tagtile deal follows Facebook's $1 billion planned acquisition of mobile photo app Instagram, announced earlier this week.

The co-founders of San Francisco startup Tagtile, Abheek Anand and Soham Mazumdar, are engineers with experience working at VMware Inc. and Google Inc., according to their website.

Facebook also announced today that businesses can send people coupons that consumers then print out or redeem using mobile phones.

The company is preparing to raise $5 billion in its initial public offering, which would the biggest Internet IPO ever. Facebook will be valued at as much as $100 billion in the stock sale, people familiar with the matter have said.

Technology blog TechCrunch previously reported the Tagtile acquisition.

To contact the reporter on this story: Douglas MacMillan in San Francisco at

To contact the editor responsible for this story: Tom Giles at

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