Thursday, June 29, 2017

Stanford CSP BUS 74, Principles of Invention and Innovation. Session 1, Quiz 1


The Lancet, one of the world's best known medical journals, recently reported that the obesity epidemic has reached a global scale.
If post-2000 trends continue, the probability of meeting the global obesity target is virtually zero. Rather, if these trends continue, by 2025, global obesity prevalence will reach 18% in men and surpass 21% in women; severe obesity will surpass 6% in men and 9% in women. ...High body-mass index (BMI) is an important risk factor for cardiovascular and kidney diseases, diabetes, some cancers, and musculoskeletal disorders.

To a significant degree, the problem is caused by the so-called "Western Diet" that is rich in added sugar and processed carbohydrates. Research shows that the diet negatively affects the microbiota of a healthy person and often leads to chronic diseases.

The problem has a seemingly simple preventive solution: a massive switch to high-fiber diets with emphasis on vegetable consumption. Unfortunately, human food habits are notoriously difficult to change. Moreover, people often think that healthy food doesn't taste good. For example, in an experiment conducted by Stanford University researchers "labeling vegetables with indulgent descriptions led more diners to choose vegetables and resulted in a greater mass of vegetables served per day. Diners chose vegetables with indulgent labeling 25 percent more than basic labeling, 35 percent more than healthy positive and 41 percent more than healthy restrictive."

In your opinion,
1. How would an Ideal healthcare system would address the obesity epidemic?
2. How would an Ideal education system would address the epidemic?
3. How would an Ideal food and beverage industry would address the epidemic?
4. How would an Ideal tax system would address the epidemic?
5. How would an Ideal advertisement system would address the epidemic?

Select at least one of the questions above and describe briefly top 3 features of your Ideal system.

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