Charlie Munger : Art of Stock Picking: "His rule for all the Braun Company's communications was called the five W's ‑ you had to tell who was going to do what, where, when and why. And if you wrote a letter or directive in the Braun Company telling somebody to do something, and you didn't tell him why, you could get fired. In fact, you would get fired if you did it twice."
what - describes payload and method to process it; where, when - location and timing for delivery to the tool; why - makes explicit decision making process ( model ), i.e. control
tags: control quote