Ie evident failure of the Xerox Corporation to make use of the knowledge developed at PARC has well-known parallels, n in Xerox's own history. Chester Carlson, who invented the erographic process, offered several corporations, including IBM Iud A.B. Dick, his idea. None would buy it, for none could lagine how a photocopier could justify its expense when carbon paper was so cheap. The copier did not merely replace carbon paper, however. It transformed the way people used docunts to organize work-as the Web is doing once agaIn. Even innovative organizations are often quite unable to understand such transformations.
Social Life of information. p. 158
Note how Christensen's "disruption" concept doesn't work here. You can try to smuggle it in through the backdoor of "non-consumption", but it would be a significant stretch.
A typical situation when an inventor solves a synthesis problem.
tags: invention innovation problem synthesis
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