Who really won during the Super Bowl? | CNET News.com: "FKF Applied Research, with the help of UCLA's Ahmanson Lovelace Brain Mapping Center, said that Coca-Cola's 'Video Game' ad--a 60-second animated spot that promotes random acts of kindness--scored this year because it elicited the most positive emotions in subjects' brains.
'Coke's ad did well because it engaged a full range of emotions, including the mirror region, which is associated with connection and empathy,' said Joshua Freedman, a clinical assistant professor of psychiatry at UCLA and co-founder of FKF Applied Research. 'Asking someone what is going on in their brain is in some ways like asking them what is going on in their heart.'"
tags: psychology advertisement research control emotion
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