Wednesday, December 09, 2009

99-cent digibacks on iTunes

With its new tablet, Apple is getting into the book distribution business:

Contacts in the U.S. tell us Apple is approaching book publishers with a very attractive proposal for distributing their content," Reiner wrote in a note to clients today. "Apple will split revenue 30/70 (Apple/publisher); give the same deal to all comers; and not request exclusivity. We believe the typical Kindle/publisher split is 50/50, rising to 30/70 if Kindle is given ebook exclusivity.

While Amazon built a whole new distribution system, for Apple ebooks will be just another content type on iTunes. Brilliant!

tags: payload, distribution, apple, book, information, system, control point

No comments: