VentureBeat: Historically the fashion industry has been slow to adopt technology, so most venture investors have stayed away from investments in the sector. But that has begun to change. Entrepreneurs are focusing on fashion-related online services, and more customers are willing to buy fashion items over the Internet, and investors are following.
Japanese market is also a good indicator of a possible marriage between high-tech and haute couture:
One of the iPad’s eager customers is Novarese Inc., a firm that offers wedding services and wedding dress rentals, with spokeswoman Kazuka Nohara saying the iPad is a more effective communication gadget between the firm and its customers, especially the grooms.
”Whereas grooms before used to be less participative, we were surprised at how grooms became more active in speaking with our coordinators and choosing wedding dresses since our coordinators have been giving the iPads to customers to look at them freely,” Nohara said.
”Whereas grooms before used to be less participative, we were surprised at how grooms became more active in speaking with our coordinators and choosing wedding dresses since our coordinators have been giving the iPads to customers to look at them freely,” Nohara said.
tags: commerce, information, interaction, business, apple, entertainment, trend
1 comment:
Fabulous info - the fashion industry is slow on adoption of many new business practices - it is going to be interesting to see if fast fashion can be adaptive to new practice. I will stay tuned for more of your views.
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