[Google] is set to launch Google Place Search as a standalone search option, much the same way Google users can search for images, news, or products. It will bring the Google Places listings that business owners can claim into the main search results pages, rather than confining them to searches done within Google Maps as was the case prior to today.
Searching for places should be a separate application on a multi-touch display because place is a "zoomable" entity, which has many fractal aspects: map, history, people, menu (if it's a restaurant), reviews, contact info, etc. Unfortunately, Google is so tied to the web, the company can't break loose from its old platform, the browser, and the old user interface paradigm, clickable links on the page. Just like Microsoft, with its calcified roots in Windows OS, Google is becoming stuck in Berners-Lee's 1989 vision of the Internet.
Background reading: The Web is Dead (Wired).
tags: internet, information, platform, evolution, interface, google, microsoft
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