Tuesday, March 22, 2011

Viral innovation: PC flu.

The first PC virus, called Brain, was discovered in 1986; it was made in Pakistan, of all places, and caused no harm.
Fizzer, the first virus designed to make money, was released in 2003. It spread itself as an e-mail attachment and forced infected machines to send out spam.

Brain, circa 1986, also had commercial value because it demonstrated its authors' software skills and could get them new customers. In essence, it was a demo-based ad. In contrast, Fizzer, circa 2003, provided ad opportunities to third parties. Its "value proposition" targeted a new market: networked computers with internet commerce capabilities. In some ways, that was the first viral marketing application.


tags: distribution, business, model, dynamic, payload, push, control, evolution

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