Saturday, May 21, 2011

How to Invent: Reverse Brainstorming (part 3). concept diagram.

This diagram (from the electronic version of my upcoming book) shows the conceptual difference between Reverse Brainstorming (circled in red on the left) and Standard Brainstorming (in blue).

Traditional (standard) brainstorming starts with the assumption that the problem has already been selected. It's explicitly recommended that for a brainstorming session to be effective there should be a single well-defined problem for participants eventually to solve (by generating lots of ideas).

The trouble with this approach is that if a wrong problem is selected all ideas turn out to be ... well, not good at all. This happens not because the participants are not creative enough, but because a wrong approach is used for problem definition, which is a common occurrence in uncertain situations.

Reverse Brainstorming addresses this issue by making people starting earlier in the thought process, making sure the right problem is identified for solving.

tags: reverse brainstorm, brainstorming,  book, method,  course

Previous posts on Reverse Brainstorming Howto:
1. How to Invent: Reverse Brainstorming.
2. It may look like this

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