Traditional (standard) brainstorming starts with the assumption that the problem has already been selected. It's explicitly recommended that for a brainstorming session to be effective there should be a single well-defined problem for participants eventually to solve (by generating lots of ideas).
The trouble with this approach is that if a wrong problem is selected all ideas turn out to be ... well, not good at all. This happens not because the participants are not creative enough, but because a wrong approach is used for problem definition, which is a common occurrence in uncertain situations.
Reverse Brainstorming addresses this issue by making people starting earlier in the thought process, making sure the right problem is identified for solving.
tags: reverse brainstorm, brainstorming, book, method, course
Previous posts on Reverse Brainstorming Howto:
1. How to Invent: Reverse Brainstorming.
2. It may look like this
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