Monday, November 05, 2012

Starbucks and McDonald's compete to deliver Diabetes 2

Recent medical research confirms my corollary that Starbucks is McDonald's for the affluent.

Researcher Marie-Soleil Beaudoin has discovered not only that a healthy person's blood sugar levels spike after eating a high-fat meal, but that the spike doubles after having both a fatty meal and caffeinated coffee – jumping to levels similar to those of people at risk for diabetes.
Since many Starbucks sell fatty sweets and lunches, adding coffee to the mix creates a recipe for sure-fire Diabetes 2: sugar (salt) + fat + caffeine. Similarly, when McDonald's sells coffee in addition to its traditional junk food they reproduce Starbucks' commercial success and the Diabetes 2 recipe.

tags: 10x, health, control, packaged payload, business, model

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