Thursday, December 06, 2012
Online tracking: social networking vs analytics
Hi-tech websites seem to use a lot more social networking tracking than business sites (figs below). For example, wired, VBeat, Cnet and other tech-oriented content services are more geared toward generating "buzz", while biz sites use good old spying techniques to sell ads.
Tracking on wired.com
(all four major social networks present)
Tracking on bloomberg.com
(no social tracking but extensive analytic data collected)
tags: technology, media, control, detection, social, networking, business, model