Thursday, June 13, 2013

Scalable Innovation. Figures for Section III (chapters 11-20)

This post continues with detailed figures from our book Scalable Innovation: A Guide for Inventors, Entrepreneurs, and IP Professionals.

Previously, on this blog:
- Introduction and Prologue: Unlearning What's Untrue.
- Section I. Using Systems Thinking for Understanding Technology, Inventions, and Patents.
- Section II. Thinking Outside the Box.

In Section III, we apply the model and outside-the-box thinking to determine the timing of a particular innovation.

Chapter 11. We start with the S-curve that describes a surprisingly diverse range of system evolution scenarios.

FIGURE 1.1a A generic S curve: Time/effort-performance. (From R.A. Burgelman, C.M. Christensen et al., Strategic Management of Technology and Innovation, 2009 [3].)

FIGURE 1.1b A typical age-weight S curve for a mammal, e.g. rat (From Geoffrey West, Ted Talk, July 2011 [4].)

FIGURE 1.1c Walmart: Time-Sales S curve. (From Geoffrey West, Ted Talk, July 2011 [4].)

FIGURE 1.1d Market adoption S curve. TVs and PCs. A 1984 actual and forecast. (From Everett M. Rogers, The diffusion of home computers among households in Silicon Valley, Marriage & Family Review 8, 1985 [5].)

Chapter 12. A Stage of System Evolution: Synthesis.
Here, we start looking why certain inventions can be too early to the market and what kind of problems innovators have to solve to get the system off the ground.

FIGURE 12.1   1979.  Electronic book, US Patent 4,159,417. David P. Rubicam [8].

FIGURE 12.2 Gartner hypecycle. (From
FIGURE 12.3 Dr. Philips T. James et al., The worldwide obesity epidemic, Obesity Research 9, 2012 [11].

Chapter 13. A Stage of System Evolution: Early Growth. We talk about the key elements of system growth, including the Dominant Design and Copycats.

FIGURE 13.1 Dominant design: An ancient Roman bathtub in the Science Museum in London. The vast majority of modern bathtubs have the same form and function as this 2,000-year-old exhibit.

Chapter 15. A Paradigm Shift within the System. We discuss how growth enters a virtuous cycle.
FIGURE 15.1   The original shopping cart, US Patent 2,155,896
FIGURE 15.2    Shopping cart with multiple baskets, US Patent 2,196,914. You can see that Sylvan Goldman designed it using a folding chair and some wheels.

Chapter 16. Infrastructure Innovations: Timing Is Everything.

FIGURE 16.1    Google Fiber project diagram. (From a construction update, Google Fiber Blog, April 04, 2012 [33].)

Chapter 17. Infrastructure and Growth: Zooming In on the Micro Level
FIGURE 17.1 Moore’s original projection from 1965 to 1975. (From Gordon Moore, Cramming more components onto integrated circuits, Electronics 38, 1965.)

 FIGURE 17.2 3-D representation of a multilayer IC metallization scheme. (From

FIGURE 17.3 Optical versus electrical interconnect. (From Andrew Alduino and Mario Paniccia, Interconnects:␣Wiring electronics with light, Nature Photonics 1, 2007 [45].)

FIGURE 20.1   Wired: The web is dead. (From all/1.)

(To be continued...)

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