Today, we upload figures for the introductory chapters of the book.
ForewordThe figure below illustrates diminishing innovation-related growth. We should learn how to innovate better to address the problem!
|Figure F.1 Growth in real GDP per capita, 1300-2100, with actual and hipothetical paths.|
Source: Robert J. Gordon. Is U.S. economic growth over? Faltering innovation confronts the six headwinds. 2012. NBER Working Paper 18315. 
PrologueThis is how a typical trade-off diagram looks like: an improvement in one aspect makes another worse.
Often, people think about innovation as a one-dimensional process: Old vs New.
|FIGURE 0.2 The general view of old versus new that conflates the concepts/meanings of the terms invention and innovation.|
By contrast, we want to emphasize a more realistic — seesaw-like — nature of the process.
|FIGURE 0.3. A more realistic, two-dimensional depiction of the difference (and path) between invention and innovation.|
We see innovation as a space where new things or ways of getting them done become possible. From this perspective, companies choose to enter innovation spaces at different points.
|FIGURE 0.4. A company entry point into an innovation space. Apple and Facebook entered their respective innovation spaces closer to the invention point than Microsoft and Google+.|
The process of innovation requires contributions from different people, either as individuals or members of the community. Eventually, breakthrough ideas become routine. You can see some of origins for this diagram in my earlier blog posts.
We believe creativity is a process that requires the right match between skills and challenges.
( To be continued...)