Today mobile apps increasingly rule our free time and require us to dive into separate, walled-off digital containers that don’t link up.
The new kind of hyperlink could make apps seem less walled off from one another. Deep linking, as the technology is called, is also seen as a way to open up new forms of advertising that will provide revenue to make mobile advertising more closely match its online counterpart (see “Why No One Likes Mobile Ads”).
Once a suitable replacement for the URL is found, the decline of the web will become inevitable. Here's a cheesy Facebook video that explains the concept:
tags: web, technology, evolution, aboutness, mobile, application