Think big. Think beautiful.

From "The Unconscious City: How Expectancies About Creative Milieus Influence Creative Performance", by Jens Förster (2009):

I suggest that such[creative] thinking works like a self-fulfilling prophecy, that is, that the creativity of people increases when they are reminded of a creative place.

DOI 10.1007/978-1-4020-9877-2_12

tags: creativity, psychology, setup

According to VentureBeat,

Internal Google tests found that most users favored results branded with the Google logo, even when Google swapped logos with another search engine to serve supposedly inferior results under its own brand.

The highest switching costs are inside our minds.

The internet cloud is getting deeper in its functionality:

According to VMware, the VCenter Mobile Access tool will also allow system managers to migrate virtual machines from one virtual host to another, using their phones. The software was introduced on Friday on VMware's VMTN blog by Srinivas Krishnamurti, the director of product management for the company. In addition to its search-and-migration capabilities, VCMA could also be used to remotely execute recovery plans, access scheduled tasks, and respond to alarms and events.