Twitter can be considered as one of the thinking systems employed by the Borg. Here's how it works:
Short messages about environmental objects or events are broadcast by "shouters" to a group of connected individuals. The few who have the motivation and resources (e.g. time, neurons, slaves - let's call them "symantics") choose to analyze the information and make sense out of it. Then, the sense is shouted down the twitter, so that the rest of the Borg can use it for operating in the environment. As a result, the Borg has an inexpensive, distributed, highly specialized sense extracting hierarchy that consumes flat randomized media.
It would be an interesting task to identify various Borg networks and determine "shouters" and "semantics". It would also be useful to find and extract the Borg's memory (blogs?) because twitter as a medium is inherently memoryless.
also see: "Firing on all neurons: Where Consciousness Comes From."
tags: mind, brain, social, network, information, system, control, innovation
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