An increasing number of providers are discovering that packaging their web content as a mobile application is a very attractive business proposition. The same content that is free on the net can be sold for real money when delivered through an iPhone app. NYT has a story about two such apps: Zillow (real estate) and Yelp (business recommendations). Both of them have a location-based component, which makes a lot of sense for people who have a purpose while on the go.
It's easy to predict that delivering content as software (CAS) will grow in popularity among users and providers. First, people are willing to pay for mobile apps; second, content providers have greater control over presentation (browser-independent implementation); third, CAS screens have a greater focus than PC, both time- and space-wise, which enables insertion of highly-relevant ads, including video. All signs point to a new stage in the development of internet commerce. For example, in the nearest future travel guides will stop being books and become integrated mobile apps.
tags: 10x, payload, information, mobile, content, software, cloud, system, evolution, niche construction, social, network
No comments:
Post a Comment