The day the second shoe dropped.

Several months ago I used example of Google' Outlook plug-in to explain how to solve a typical dilemma. Today, by buying DocVerse, a "startup that allows people to edit Microsoft Office files online", Google provided another example of the same problem-solution pattern. What's the difference between the two cases? Last time, Google's target was Outlook; this time, it's the rest of MS Office. Last time, Google engineers built the software themselves; this time, Google business people bought the company that makes the desired software.

In an interview, Jonathan Rochelle, group product manager for Google Apps, said Google acquired DocVerse to make it easier for people to transition from desktop software to online software. The latter is an area where Google is trying to get a leg up over Microsoft, with its Google Apps service, which includes online word-processing and spreadsheet software.

Google is now involved in two strategic battles:

1. against Apple, to dominate mobile software with the Android/Chrome combo;
2. against Microsoft, to dominate server software with Google Apps.

The only question is, Will Google's search cash cow produce enough money to sustain the troops?

tags: dilemma, google, problem, solution, battle, apple, microsoft, course, example, control point