Search-driven ads bring about 80% of Google's revenues, so there's no surprise the company is very sensitive to "where and how" search requests originate. If Microsoft convinces advertisers that a) it can bring click-through volume; b) it's technology for converting clicks into sales is better than Google's, then Google faces a major disruption of its business.
Google accused Microsoft of not playing fair in its quest for a bigger share of the $10 billion online advertising market on Monday and revealed that it has shared its concerns with antitrust regulators in the United States and Europe.
Google's gripe: An upcoming release of Microsoft's Internet Explorer Web browser will contain a search box that in some cases defaults to the MSN search engine."
Google's protest puzzled some observers, who noted that the objectionable feature was nearly identical to the search box of FireFox, an open-source browser with 10 to 13 percent of the U.S. market.
...computer manufacturers are free to set the default to any search engine they choose in accordance with deals they have struck with companies like Google and Yahoo.
While Microsoft remains the undisputed leader in operating system and browser software, its MSN search engine lags both Google and Yahoo, handling only 11 percent of U.S. searches in March, compared to Yahoo's 22 percent and Google's 49 percent, according to Nielsen//NetRatings.
Samir Patel, president of SearchForce, a San Mateo company that runs Internet advertising campaigns also said customers are finding ads delivered along with search results powered by Microsoft's newest search technology are significantly more profitable, as more shoppers who click on them buy products.
Wrt system analysis, Explorer's search box is a Source with a pre-set Distribution Route. This configuration allows Microsoft to have a degree of control over the flow of search requests [Payload] to a link generation engine [Tool]. The goal is to increase the overall performance of the system by increasing the number of Sources.
The next stage is conversion of ad links into sales. Destination web site is the Tool, responsible for sales. Search site, where click originates is the Source, Links with pre-set destinations is the Control.
tags: source distribution