Friday, December 07, 2007

Macrovision continues moving into meta-data


Macrovision, which makes technology that protects videos and music against illegal copying, said on Friday it agreed to buy Gemstar-TV Guide in a cash-and-stock deal worth about $2.8 billion.
Macrovision is betting that a combination of its security software with Gemstar's interactive program guide, technology used by cable and satellite television companies, will allow protected TV shows, films, personal photos, or music to be available on numerous devices beyond the television.

Gemstar-TV Guide shareholders will get $6.35 per share in cash or 0.2548 of a share of common stock in a new holding company that will own both Gemstar-TV Guide and Macrovision.


Macrovision is trying to jump to a different S-curve. The industry transition to digital video formats makes their analog content security system obsolete. The gravy train they were riding all these years is about to run out of space.
They recently bought another meta-data supplier - AMG(?).

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