Saturday, December 08, 2007

The question of technology

Prof. Hubert L.Dreyfus writes

How can we relate ourselves to technology in a way that not only resists its devastation but also gives it a positive role in our lives? This is an extremely difficult question to which no one has yet given an adequate response, but it is perhaps the question for our generation.


I think I am getting close to answering this question. The key is to consider various aspects of the innovation process and determine pathways through which we become devastated or enslaved by technology.

We start by thinking about technology as an evolving system of interacting elements. The devastation occurs when on a certain step of the system evolution we, without realizing the consequences, become objects of control rather its subjects.

Consider iPod.
When we buy one in a store on or on the internet, we acquire not just the device itself, but also cables, iTunes software, automatic connections to iTunes internet service, and, finally, a certain way to interface with media devices. We say we by an iPod, but in reality, we pay for one thing, specifically a piece of hardware, but acquire a whole system of elements and relationships that has products, services, and processes built into it.
The enslavement begins in this cognitive gap between "pay money for" and "acquire" which we tend to hide from ourselves by using just one word "buy".
In order to enjoy our purchase, we have to plug ourselves into a technology, which is being continuously developed by Apple corporation. In other words, we become a part of Apple technology - a living, breathing, consuming, paying part, capable of acquiring further products, services, processes, and, ultimately, led to the next Apple technology.

References.
1. Reinventing the Wheel: A Buddhist Response to the Information Age", by Peter D. Hershock.
2. H.L.Dreyfus (above)
3. Faïz Gallouj, 2002, Innovation in services and the attendant old and new myths. Journal of Socio-Economics, Volume 31, Issue 2, 2002, Pages 137-154.
4. Jeffrey A. Martin and Kathleen M. Eisenhardt, 2004, COPING WITH DECLINE IN DYNAMIC MARKETS: CORPORATE ENTREPRENEURSHIP AND THE RECOMBINATIVE ORGANIZATIONAL FORM. Advances in Strategic Management, Volume 21, 2004, Pages 357-382
5. Jonathan D. Lintona, and Steven T. Walsh, 2007, A theory of innovation for process-based innovations such as nanotechnology, Technological Forecasting and Social Change ( Article in press).

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