Monday, December 10, 2007



Seth Godin talks about his newest book "All Marketers are Liars".

02:50 into the video he says: "Technology gives you a shot at marketing".

This is control point of the first kind: "remarkable product", i.e. something that gets you a foot in the market's door. Two more control points to go: ... still need to find good words to describe them.

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