I use this blog to gather information and thoughts about invention and innovation, the subjects I've been teaching at Stanford University Continuing Studies Program since 2005. The current course is Principles of Invention and Innovation (Summer '17). Our book "Scalable Innovation" is now available on Amazon http://www.amazon.com/Scalable-Innovation-Inventors-Entrepreneurs-Professionals/dp/1466590971/
Monday, December 10, 2007
Seth Godin talks about his newest book "All Marketers are Liars".
02:50 into the video he says: "Technology gives you a shot at marketing".
This is control point of the first kind: "remarkable product", i.e. something that gets you a foot in the market's door. Two more control points to go: ... still need to find good words to describe them.
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