A good case study for Technology Battle analysis: Kindle2 vs Flepia.

Fujitsu gets set to release its Flepia color e-book reader in Japan with a $1,000 price tag.

In the works for several years, the Flepia has a bigger display than does Amazon's Kindle 2--it has an 8-inch 1,024x768-pixel XGA touch screen that can display 260,000 colors (Fujitsu refers to its e-ink technology as "color e-paper").

The unit also has built-in wireless Bluetooth and Wi-Fi options, an SD card slot capable of holding up to 4GB of storage, and a battery that, according to Fujitsu, is rated at 40 hours of continuous use (we assume that using Wi-Fi would drain it quicker, however). The Flepia runs on Windows CE 5.0.