Thursday, July 09, 2009

Kids from two to 11 years of age are spending 63 percent more time online than they did five years ago, says a report released Monday from Nielsen Online. Children in that age range were online an average of 11 hours in May 2009 versus just 7 hours in May 2004.


The difference between boys and girls seems negligible, which means that the next generation of consumers will not have the net gender gap. And it looks like they are moving away from TV-watching.

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