Monday, August 17, 2009

A new demographic of smartphone users:

In fact, moms are finding smartphones so useful that they are one of the fastest growing demographics to own smartphones. In the first quarter of 2009, about 14 percent of all wireless users who identified themselves as mothers said they owned a smartphone, according to Neilsen. This figure was up from 8.3 percent of moms who owned a smartphone in the first quarter of 2008.

The No. 1 reason many moms say they have a smartphone is to keep track of their family's schedules. For Russell, with four kids aged 3 years old to 10 years old, the calendar is crucial for alerting her to doctor appointments, horseback riding lessons, football practices, and even reminders for when field trip money is due.

Phone, i.e. voice communication application, is quickly becoming a thing of the past.

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