"It's been known for a long time that rejected kids tend to be more violent and aggressive," says Roy Baumeister of the Case Western Reserve University in Ohio, who led the work. "But we've found that randomly assigning students to rejection experiences can lower their IQ scores and make them aggressive."
Thus, a dilemma: a) on one hand, we should reject bad or crazy ideas because they don't provide good solutions; b) we should not reject such ideas because the rejection will make people feel and behave stupid.
Reverse brainstorming solves this dilemma by taking the original idea and, instead of rejecting it, expanding the problem space around it. Eventually, better problems and a better solutions are found, and participants' self-esteem is preserved.
In contrast, regular brainstorming sessions, unless run under strict rules, often deteriorate into criticism of a specific idea, which makes participants more aggressive and less creative.
tags: dilemma, problem, creativity, brainstorm, reverse brainstorm,