This fight, then, is all about the future. Rapid expansion by each company, as well as profound shifts in the high-tech landscape, now make direct confrontation inevitable. Though online shopping accounts for only around 4 percent of retail sales, that percentage is growing quickly. E-commerce did not suffer as deeply as regular retailing during the economic malaise, and it is recovering faster than in-store shopping. People are also shopping on smartphones and from their HDTVs.
Amazon is going to win this war, unless Wal-mart takes dramatic steps to improve its e-tailing strategy. Since at least the last Christmas shopping season, Amazon's biggest advantage has been its ability to aggregate demand and effect real-time supply-demand pricing.
tags: distribution, control, commerce, greatest, 10X, battle
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