Microsoft predicts that in a few years smartphones will make up 30% of the volume and more than 50% of the value of the mobile phone market.
This is clear evidence that we deal with a new stage in S-curve, that doesn't conform to standard economics. Another important aspect of this phenomenon is that it's not about the phone itself (hardware), but about many new ways to use it (software):
It is here where rivals like Samsung falter. With few apps to satisfy the whims of owners
iTunes is a critical control component in Apple's iPhone/iPod architecture. The software was originally built to help users manage thousands of songs, and now it seamlessly manages thousands of applications.
P.S. I would love to insert an annotated S-curve chart here, but my Mac doesn't have the tablet functionality. Damn.
system, mobile, apple, tool, control, control point, niche construction,