Today, the Open Virtualization Alliance, a standards consortium of companies focused on server-side virtualization, announced new membership numbers - 200 from 65 three month ago. According to CNet, the key issues they are trying to address:
- Economics--VMware [the dominant virtualization vendor] currently controls pricing. Having a credible choice gives customers an ability to negotiate with their vendors. An open alternative gives more leverage.
- ...They [VMWare] are also seeing customers moving from testing private clouds to starting to deploy automated, standardized infrastructure at scale.
Even if the consortium does not succeed for a while - standards always take time - the standardization effort itself shows that:
a) the technology works and many people know how to produce it;
b) the technology scales, i.e. it can be deployed in a large number of instances;
c) the need to scale the technology is real.
In addition to that, Microsoft announced that Windows 8, its next generation OS will be more virtualization friendly than Windows 7, and [separately] the company is in discussions with Comcast and Verizon to enable video streaming to XBox. Again, the intent is to make the cloud cheap and scalable.
tags: cloud, system, s-curve, infrastructure, information, computing, 10X, growth, source, microsoft, internet