Friday, September 09, 2011

Amazon: making long-term innovation bets.

Jeff Bezos, the Amazon CEO, talks about his company's approach to invention and innovation:

we started working on Kindle almost seven years ago….  There you just have to place a bet. If you place enough of those bets, and if you place them early enough, none of them are ever betting the company. By the time you are betting the company, it means you haven’t invented for too long.

If you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company.

We are stubborn on vision. We are flexible on details…. We don’t give up on things easily. Our third-party seller business is an example of that. It took us three tries to get the third-party seller business to work.

Most of our customers shop with us from desktop or laptop computers, but people have a different posture with tablets,” he said. They “lean back on their sofa. People leaning back on their sofa, buying things from Amazon, is another tailwind for our business, so I’m very excited about that.


Tablet is going to be a huge boost to e-commerce and many other ways of content creation/consumption. The sooner the Internet sheds shackles of the browser,  the better.

tags: 4q diagram, bus75, course, bet, innovation, strategy 

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