Tuesday, August 07, 2012

(BN) Amazon Debuts ‘Living Classics’ Social Game on Facebook Website

Aug. 7 (Bloomberg) -- Amazon.com Inc., the world's biggest online retailer, said it debuted a social game called "Living Classics" on Facebook Inc.'s website in "its first major foray into video game development."

The game is free to play and features a family of foxes wandering through scenes from books including "Alice in Wonderland" and "The Wizard of Oz," Seattle-based Amazon said on its website. Amazon said it's hiring game developers and plans to introduce more titles through Amazon Game Studios.

Amazon's push into social games challenges Zynga Inc., the game developer that generates most of its revenue from goods sold through popular titles on Facebook, such as a gun in "Mafia Wars" or a tractor in "Farmville."

"We know that many Amazon customers enjoy playing games -- including free-to-play social games -- and thanks to Amazon's know-how, we believe we can deliver a great, accessible gaming experience that gamers and our customers can play any time," Amazon said on its website.

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