Google patent: If you don't skip ads you'll be watching them until we get tired showing them to you.

On July 2, 2013 USPTO issued to Google US Patent 8,474,713 "Targeted video advertising."

The patent covers a business model where a user can skip ads and the advertiser is charged only for the ads that actually get watched. In Claim 2 we read:

"...withholding display of a non-advertisement based video program to the user until the user has been shown a predetermined number of video advertisements without the user choosing to skip the displaying of one of the video advertisements."

Unlike in TV advertisement, video ads on the Internet will not stop if you just wait for them to stop. They will go on forever or until Google decides to stop them. As a result (since most services are personalized, claim 27) patient people will see tons of ads.

If you see an ad, skip it immediately!