Friday, January 08, 2010

With power supply being a major datacenter cost driver, Google steps in to become an electric power marketer:

The Internet search company, which consumes vast amounts of electricity to run the computers in its data centers, created a subsidiary last month called Google Energy. It then applied for approval from the Federal Energy Regulatory Commission to be allowed to buy and sell power much like utilities do.

Google said it did not have specific plans to become an energy trader and that its primary goal was to gain flexibility for buying more renewable energy for its power-hungry data centers.

Looking beyond data center applications, future smart grid power meters are going to generate lots of information. Access to and processing of this information would be consistent with the overall Google's mission to "organize the world's information". To speculate further, Google could become a catalyst for the next generation auction-based power market, similar to the one they run for their keyword search adds.

tags: energy, information, market, control, computers, google, efficiency, magicians, five element analysis,

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